What Twitter’s gaming audience means for marketers

 

 

The gaming industry has come a long way since the retro gaming days of Atari and arcades. Today, gamers are modern-day renaissance men and women. Take Albert Chang  for example. While Albert is a gamer at heart, he’s also a musical, magical, cosplaying, lock-breaking, donation-making member of a vibrant gaming audience on Twitter.

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On Twitter, people like Albert are redefining how the rest of the world sees the gaming community. Once relegated to a basement culture where the occasional LAN party took place, the gaming industry has blossomed into a rapidly growing audience of ‎streamers, ‎creators, and ‎esports legends.

Now, they’re coming to Twitter to discuss the biggest releases, the most epic highlights from their favorite esports events, and the latest trends happening across the industry. Here, gamers are connecting with each other, all while engaging with the brands that they love. In fact, according to a Twitter-commissioned study, 42 percent of people on Twitter follow gaming brands,  demonstrating a desire to discover more as they lean into the conversations.

Twitter is opening the doors for a new generation of gamers — and for the marketers looking to engage with them.

What are people on Twitter talking about?
Gamers are racing to Twitter in droves, eager to see what the biggest gaming icons have to say. Perhaps most interesting is that these engagements often transcend the world of gaming. Esports legends like Tassare igniting new conversations and changing what it means to be a professional athlete.

This esports athlete wears a number of hats. Not only does he attract gamers, but some of the most devout football fans from across the leagues.

Tass is all about sparking conversations. With just five words, he can bring people from around the world together to debate, converse and put their stakes in the ground to fight for their favorite players.

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These conversations are taking engagement to a whole new level of influence. The conversations that are happening are more than just discovery, hype and a splash of trash talk. 

Yet, Tass and Albert are just two of the hundreds of thousands of gamers on Twitter who are moving the needle to drive the culture forward.

Why does this Twitter audience matter?
On Twitter, gamers are open to sharing their opinions and aren’t afraid to tell it how it is. In fact, per a Twitter-commissioned study, 49 percent of gamers on Twitter are more likely to share views and recommendations versus gaming audiences on other leading social media platforms. 

So, if you’re looking to engage with today’s savants, mukbang-magicians or esports athletes, there’s only one watering hole for the modern-day Da Vinci: Twitter Gaming.

The post What Twitter’s gaming audience means for marketers appeared first on Digiday.

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