The General Protection Data Regulation has created two logical approaches for agencies when it comes to data: Do they own, or do they rent? It was a trend clearly seen in agency holding group earnings over the past week. And in some ways, Publicis Groupe seems to be on the back foot.
At Publicis, a slowdown from the first quarter at 1.6 percent growth to a negative second-quarter with -2.1 percent growth was due, according to Publicis CEO Arthur Sadoun, to the implementation of GDPR. Media activities in Europe were affected, but Sadoun was quick to say the agency was completely compliant with GDPR, as have other major holding company executives. Publicis said it suffered about a $11.6 million revenue hit as a direct result of GDPR.
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