Publishers are still pinning growth hopes on advertising

The New York Times announced Thursday that it reached 4 million paying subscribers in the third quarter of 2018, and generated significantly more revenue from digital subscribers than online ads. But as a growing swath of publishers attempt to diversify their businesses in a similar fashion, the majority are still looking in a familiar place for revenue growth: advertising.

Over the past few years publishers have stepped up their investments in subscription programs, commerce initiatives, licensing deals and more, in search of direct consumer revenue and a way to lessen their reliance on — and competition with — online ad behemoths Google, Facebook and increasingly Amazon.

This article is behind the Digiday+ paywall.

The post Publishers are still pinning growth hopes on advertising appeared first on Digiday.

See the original article here

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: