‘Management thought media buying was just about saving money’: Confessions of a marketer

Pressure to expand margins means that not every agency will play nice with in-house media buying teams. In the latest installment of our Confessions series, in which we exchange anonymity for honesty, we spoke to a senior marketer who feels their efforts to grow an in-house media team were undermined by its media agency.

The conversation has been edited lightly for clarity and length.

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