How Brazilian retailer Magazine Luiza is holding its own against Amazon

For Brazilian home furnishings and electronics retailer Magazine Luiza, physical stores are very much part of its future, even as it competes with online-only marketplaces.

“Human warmth is a very important component of Brazilian e-commerce,” said CEO Frederico Trojano. “I always thought physical stores were going to be there, and I didn’t want to decide for the customers [how they shop] — the customer decides when, where and how they want to make purchases.”

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