CoinDesk is well-known as a news site covering everything happening with the blockchain and cryptocurrencies. It’s also the outlet behind Consensus, the biggest conference of the year within this world. Now, it wants to put its expertise and authority to use by building a media businesses spanning documentaries, TV shows and podcasts dedicated to all things blockchain and crypto.
Earlier this summer, CoinDesk formed a new business unit called CoinDesk Productions, which is tasked with developing and producing long-form documentary films and TV shows “rooted in crypto and blockchain technology,” the company said. The publisher also hired former Bloomberg Media exec Dan Treinish as managing director of business development to oversee the unit with an eye toward selling them to TV networks and streaming platforms.
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