Female-focused smart tech brand Bellabeat appoints London Advertising to create international campaign

Bellabeat, a Silicon Valley incubated health-tech company, has appointed global creative agency London Advertising.

Bellabeat was co-founded by Urska Srsen (named in a recent ‘Forbes 30 Under 30 In Tech’ list) and her business partner Sandro Mur to create products to inspire and empower women to be the best version of themselves. As an innovative tech start-up, the brand was chosen by Silicon Valley’s Y-Combinator, one of the world’s leading incubators, as a top five candidate for finance and support in 2014. The brand’s existing product lines of wearable tech already have over half a million customers.

London Advertising’s brief is to move the brand into the forefront of the female lifestyle sector and a major international creative campaign is planned to launch this Autumn. London will also work on a global communications strategy and a refresh of the Bellabeat brand.

Bellabeat leaf wearble tech bracelet.
A Bellabeat ‘Leaf’ fitness tracking bracelet.
 
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Urska Srsen said: “At pitch, London demonstrated a particular strength in their clear thinking, compelling creative ideas and impressive strategic ability, all factors that will deliver a hard hitting and persuasive campaign internationally.”

Michael Moszynski, London Advertising’s chief executive, said: “Bellabeat is a truly innovative company, and as a brand promoting female empowerment is very much of its time. Already highly successful with its popular Leaf wearable tech, the company has created a unique data platform tailored to the needs of women which will allow a host of new products to be developed. We look forward to working with the Bellabeat team to identify the long-term brand positioning and creative idea to maximise the company’s success going forward.”

Launched in 2008, London Advertising’s model is to work with clients across the world from one London office and create ‘One Brilliant Idea’ for each client that works in any media, any language and any market.

 

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