DSPs grapple with whether to bid on impressions with no GDPR consent signals

Demand-side ad tech vendors are struggling to decide whether or not to bid on ad impressions depending on what user-consent information is attached to them.

Part of the problem is that approaches to compliance for the General Data Protection Regulation vary not just according to publisher choice and business model but also by country.

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The post DSPs grapple with whether to bid on impressions with no GDPR consent signals appeared first on Digiday.

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