Digiday Research: Why publishers are chasing subscriptions

Publishers are flocking to subscriptions and membership programs for a variety of reasons, but chiefly because of the advantages associated with recurring revenue, Digiday research found.

Seventy-three percent of the 62 publisher executives surveyed at the Digiday Hot Topic: Subscriptions and Memberships event held last week in New York City said a recurring revenue stream was a key reason subscription products appeal to them.

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The post Digiday Research: Why publishers are chasing subscriptions appeared first on Digiday.

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