Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement

Without meaningful attribution measurement, marketers lack the ability to accurately gauge whether certain ads or campaigns lead to purchases or were simply wasted ad dollars. But a range of challenges continue to stifle marketers’ ability to accurately measure attribution, according to a recent Digiday survey.

Respondents identified a lack of tracking capabilities, a lack of data from major platforms, and an unclear view of their sales funnels as key factors inhibiting their ability to measure attribution accurately. 

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The post Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement appeared first on Digiday.

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