Digiday Research: Publishers will boost spending on ad tech in 2019

Over half of publishers said they are planning to increase their investments in programmatic ad technologies next year, according to Digiday research.

As more digital ad dollars are transacted programmatically, publishers are doing everything in their power to make their programmatic offerings as attractive as possible to buyers, and to ensure they’re wringing as much value as possible from their inventory.

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The post Digiday Research: Publishers will boost spending on ad tech in 2019 appeared first on Digiday.

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