Digiday Research: Publishers turn to retailers to sell their products

As publishers get more serious about generating commerce revenue, they’re looking beyond simply adding affiliate links to their pages. Many have taken steps to create their own online store through which to sell products, but increasingly publishers are selling their own products via third-parties too.

A survey of 53 publishers at the Digiday Hot Topic: Commerce for Publishers found that 41 percent of publishers now sell products via a third party, such as Amazon or other retailers.

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