Monetizing mobile traffic at the same clip as desktop has long been a challenge for publishers, and as mobile continues to eat desktop the dilemma has become increasingly pronounced. But one area that’s showing some promise for mobile monetization could be commerce.
Although U.S. consumers typically spend more on desktop computers than mobile devices, 73 percent of publisher executives surveyed by Digiday say at least at least 25 percent of their commerce revenues now come from mobile devices. Given that many publishers have just begun to build their commerce operations, a willingness by consumers to transact with publishers’ sites from mobile devices could be a promising indicator for their commerce ambitions.
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