Bloomberg Media to double subscriptions this year

Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total digital revenue in 2020, according to the…

How Le Monde is using podcasts to drive digital subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The first podcast series, “Sept ans de trahisons,”…

How ad tech is adapting to the pivot to privacy

Programmatic advertising is undergoing a change, driven in large part by external threats  — from regulators, platforms and browsers — to the slicing and dicing of user data. At ExchangeWire’s ATS event…